Experience shows that companies and their promotional partners can do much more to come in contact

3 councils to monitor and prevent a public relations crisis with social media
ABOUT RYKTESHANTERING.NU Torbjörn Sassersson Customer examples Sasser Media Lab GET HELP What is reputation management? Have you suffered a bad reputation? To strengthen or restore the reputation management online profiles and monitoring Copy, writer and administrator Ethics and reputation management REQUEST ais marine traffic
In an article written by Lorna Bush and Liz Glazier provides two text authors advice on how to handle a PR crisis around the company. They argue that companies should use social media to communicate with their customer groups and to anticipate and deal with risk situations.
Experience shows that companies and their promotional partners can do much more to come in contact with their customer groups to defend their corporate names and trademarks, and for being proactive in identifying competitive threats in the market. Using social media can now sniff up customer trends and strike with marketing activities with "timing", at strategic times.
Using fade in social media can now tune: customer service, business, internal ais marine traffic employee relations and operations a tweet at a time. Obviously ais marine traffic remains oversight and inspection of the usual non digital channels are central to any business, but chances ais marine traffic are that if it stays in the traditional working environment, the company can miss what customers really think, what really interests them and how these under currents repercussions on the company's market opportunities . All this can be read in the digital realm.
"You May Miss conversations ais marine traffic or shares ais marine traffic on Instagram, Twitter and Facebook and other sites rich in everyday conversation, shareable visuals and personal ais marine traffic revelations thatcould Affect your fire. Standard old-style monitoring is valuable, but it can not hope to capture insights a more robust system will corral. "Three council
Never underestimate manual searches. Be creative ais marine traffic with your search terms and see what comes up. Often it is easy, but you can discover how your brand and your products utilized by the spread via social media. Lorna Bush and Liz Glazier discusses some examples where unscrupulous contractors have taken over and rides on other companies' work, eg through piracy and imitation brands. You can find examples of how your products show up in negative contexts in YouTube videos or Instagram. ais marine traffic Maybe someone started a Facebook group with the intent to harm a business. You can now take the opportunity to try to deal with dissatisfied customers before ais marine traffic rumor spread too much, but you must act quickly and cleanly.
Do not settle for just to watch. Go to action. Make a "map" of how your company and its products is discussed in social media. Record the nature and trend. Where geographically ais marine traffic are satisfied customers ais marine traffic and where are they unhappy? What customers are dissatisfied or satisfied with? Try to find out how customers will be satisfied.
Please read what is written in the articles about the company. What and who is it that gives the writers influences? Which angles have been taken and which are less constructive? Which articles about your company and the industry gets the most reads and appears the most? What "image" becomes viral? Which phrases reasons in the media? What reveals the comments about how the company, ais marine traffic products and brand perception? By allowing these questions and answers sink in, you receive critical information that you can use to adjust the company's message and zoom in on the best marketing activities.
Torbjörn Sassersson work in public relations and reputation management online. ais marine traffic He is also editor and publisher of NewsVoice.se. He has a background as a communications consultant, journalist, ais marine traffic commentator and opinion makers. Torbjörn has a bachelor of science from the University of Stockholm later with built-on training in IT and journalism.
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