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The directors of the companies comprising the ABC Group, maher terminal led by Nizan Guanaes, received a video on Thursday with the purchase information Scale agency. In the video Guga Valente, the founding partner group, reports that the company bought 60% of the scale and the other 40% remains with the five members of the state agency.
The scale is in 35th position among the agencies operating in Brazil, is headquartered maher terminal in Porto Alegre and branch in Brasilia. In Santa Catarina maintains a partnership maher terminal with Metra agency. AcontecendoAqui found that there is no provision of merger between the agencies in Rio Grande do Sul, for the spirit of ABC Group's competitiveness
In Rio Grande do Sul the ABC Group has equity maher terminal interest in Morya agencies, DM9Sul and now the Scale. maher terminal Santa Catarina is a partner at Music agency, based in Joinville and is settling in Florianópolis, Sapiens Park.
Notice maher terminal of scale Scale, agency based in Porto Alegre, offices in Sao Paulo and Brasilia, and operating agreements with related agencies in Santa Catarina and Recife, announces its association with ABC Group. maher terminal Integration with ABC will not bring changes to the routine of the agency, whose management remains 100% under control of the partners, as the model applied in all companies that are part of the Group.
The agreement sees the future: the strategic plan of Scale provides aggressive growth maher terminal in the coming years with the growth target of 100% of its size by 2020. The alignment of values together with the contribution of the ABC Group can make to the fulfillment of the challenge were fundamental aspects for the signing of the agreement.
"The coming years will require a complete renovation of knowledge and tools," said Miguel de Luca, a partner at Scale. "Being part of the ABC Group means having the inspirational leadership of Nizan Guanaes, beyond the complementarity of services between agencies and the Group's commitment maher terminal to innovation and talent development. A perfect combination for this time scale, "adds Luca.
With the most awarded agency under the South, the way for the expansion of the scale will be through organic growth combined with the conquest of customers in regions and sectors where not yet active. De Luca says that the goal is to continue maher terminal growing, "And the ABC Group will help us to ensure not only the expansion of the business, as well as the personal and professional development of people working with us, and provides tools and technology for the next challenges which are listed in our business. We seek a partnership that enriches us, broadens horizons and skills. "
The agreement will not bring change on a daily basis of the agency. "We made the association with partners who respect and value our way of working and thinking. The difference is that now we have the support of the largest communication group in Brazil. We are very happy, "says the social scale.
For ABC, be with Scale is an important maher terminal step in the growth plan in Brazil via association with agencies installed in relevant regional markets, but with a national presence. Guga Valente, president of ABC Group, said some attributes that attracted the attention of the holding company maher terminal for the agency: "The scale built a solid history in Rio Grande do Sul, winning admiration, respect and prestige in the country, resulting, among other things, quality of their talents, deep knowledge of the business and the high quality product that delivers, "said Guga. "We are very proud to join the agency and all his team at ABC Group," concludes.
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